Strategy – The LBSTR
We help brands answer challenges like: "We're getting mixed feedback on what our brand stands for", "We're not sure where the growth opportunities are anymore", "There are new audience segments we don't understand well enough", "Our marketing investments aren't delivering like they used to", "Our social says one thing, our website says another, and our ads say something else", "We're not sure which marketing activities are actually driving results", "Our competitors are showing up in ways we aren't", "We need to fundamentally shift how people perceive our business", "We need to adapt our approach for different cultural contexts", "We have too many messages competing for attention", "We're losing the value perception battle against competitors", "Competitors are eating into our volume share with aggressive tactics", "We're getting traffic, but it's not converting to sales", "Our storytelling isn't creating the kind of feeling we want to evoke".
The Strategist
In his decade plus run with brands, Robert has always been chasing an answer to the same question: “What’s the story?”. In every agency leadership role he has held, from brand and media, to technology and strategy, he has found himself in service of the narrative – understanding it, defining it, shaping it with empathy and honesty, delivering it relevantly, telling it consistently, measuring it, learning from it, and innovating it. As co-founder and strategist at The LBSTR, Robert is still asking “What’s the story?”, helping brands make decisions to tell the most compelling ones.
Our strategy doesn’t stop at the first draft. Like a good script, a strategy is only as good as the story it tells – sometimes the magic is in the rewrites. We dig deep to extract the most compelling truths that bring ideas to life. The good stuff comes from repeated prodding and poking, not just prompting.
Brands We’ve Worked With
Abu Dhabi Pension Fund, Arabia Insurance, Audi, AutoPro, California Garden, Citroen, Dubai Culture, EBDA, ENOC, Fonterra, Hallab 1881, JA Resorts & Hotels, Lamb Weston, Maserati, MG, O! Millionaire, Peugeot, Porsche, Salmontini, Taaleem, Volkswagen, ZOOM.
Recognition
Campaign ME, The Marketing Society, MENA Effie, WARC, Young Digital Lions.
Learn more about our strategy approach
